Creating NIL opportunities for TCU student - athletes

About US


A Fort Worth based, fully staffed TCU collective led by a TCU Neeley School of Business Alumni and experienced Media & Entertainment Executive & Serial Entrepreneur in addition to a former TCU Athletics administrative veteran.

Think NIL is committed to finding and creating Name, Image & Likeness opportunities for all TCU student-athletes through our multifaceted approach, ranging from our donor-centric model to partnerships with local business partners and everything in between. We are committed to operating within the vision of TCU Athletics and remain in lockstep with their values.


A TCU MBA (19’) alumni who is Fort Worth based, Guillermo Zamarripa has 14 years of entrepreneurial experience in Media & Entertainment and Education. He is the founder of The Marketing Jersey, one of the fastest growing sports marketing agencies in the country and a founder of CMAS Athletes, a leading international recruiting agency in Latin America. Aside from his entrepreneurial journey, Guillermo’s professional experience includes 8+ years in Fintech and multiple consulting & fulltime roles spanning a diverse number of Fortune 500 companies and an executive role at Major League Soccer/Soccer United Marketing. Guillermo currently resides in Fort Worth and is dedicated full time to the growth of The Marketing Jersey and Think NIL.


Brent Cunningham serves as the main point of contact
for Think NIL in his role as Vice President of Operations.
Cunningham brings with him over a decade of NCAA
compliance experience and extensive knowledge of
the Name, Image & Likeness landscape. Cunningham’s
relationships with TCU student-athletes, coaches and
administration provide Think NIL an edge over all other
collectives in this budding industry.



Customized NIL Deals

Think NIL will work with your business to create the most optimal marketing solution for you alongside your preferred athlete or team.


Interested in having a TCU student-athlete make an appearance at your fundraiser/holiday party/child’s birthday? Let Think NIL arrange this for you!

Think NIL Ambassadorship

Our donor-centric model allows for Think NIL to collaborate directly with fans and donors who wish to contribute funds that go directly to TCU student-athletes.


Content Properties

We are committed to enhancing the personal brands of TCU student-athletes. Your company can sponsor the videos in our Athlete Content Series where our student - athletes tell the world their story.

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Zamarripa’s sports marketing agency, The Marketing Jersey. TMJ is a disruptive sports marketing agency which has grown 10x over the past 3 years. The agency has 17+ full time employees in different satellite offices around the world and has produced award winning work around the following capabilities:

Strategic Consulting

Professional Athletes Representation